Jim Gilmore co-wrote The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999), the highly influential book that spawned worldwide attention in experience design and innovation. Tom Peters rightly called it “a brilliant, absolutely original book”; 800-CEO-Read named it one of the “100 Best Business Books of All Time.” In 2011, The Experience Economy: Updated Edition was released. IDEO’s Tom Kelley called it “one of the best business books of the twentieth century, now renewed for the challenges of the twenty-first.”The Pyramid Club